It's not just an evolution... it's a revolution
10 May 2010
In the nineties Madonna brought fame to the Peg Perego, in the naughties it was Gwyneth Paltrow that catapulted the Bugaboo into celebrity pram status, and now as we enter the decade known as the teenies, it's singer, designer and superstar mum Gwen Stefani that has caused a stir in the parenting world, spotted in London, LA and New York with Mylo by Mamas & Papas, the latest and most coveted piece of pram machinery to hit the market in years.
Introducing Mylo and it’s urban counterpart Urbo, the result of over three years of research and development by leading UK nursery brand Mamas & Papas
. Prams that not only look good, but push the boundaries of industrial engineering, and are truly revolutionary in both design and functionality.
Unveiled at the Nursery Trade Fair in Cologne in Sept 2009, the Mylo and Urbo prams have created a buzz in parenting circles, with countless blogs dedicated to reviewing the new prams and celebrity sites featuring Gwen Stefani pushing her 18 month old son Zuma in Mylo.
Both prams have been developed with the modern parent in mind. Many larger pram models appeal to the parent for the first few months of an infants life, but then seem too bulky once the child needs only a stroller. This can make many prams seem like a luxury spend with limited use. Both Mylo and Urbo boast incredible versatility and hence value for money, having broken the mould on travel systems, compact push button closure and comfort.
Driven by the ethos of revolution, not just evolution, Mamas & Papas set about to deliver prams that had everything a parent needed of a new generation multifunction system – compact and easy to fold, light to push, simple to use, and everything the baby needs as well.
Mylo – an experience shared
Parents who test-drove the Mylo say that they love how light it is to manoeuvre and fold. With a push that gives the feeling of power steering, the combination of super-light chassis, free-moving wheels and the adjustable-height handlebar certainly contribute to the sensation of being solidly in control without the weighty load that usually comes with other mega-prams.
The seat can be easily switched from rear to forward-facing, so it’s flexible for use with smaller infants or curious toddlers who want to see where they’re going. The seat also has a full lie back so is perfect for newborns.
The carrycot, which is included in the basic package, is roomy and comfortable, and with a rocking base, integrated stand and air flow vents is suitable for overnight sleeping.
The winning feature that has been the downfall of other on-trend, high profile systems is the remarkable and ever so easy one hand folding mechanism for collapsing the pram, with no need to remove the seat unit. Perfect for Mums and Dads on the go.
Mylo Key Features:
• Effortless single-handed compact fold (with or without seat unit)
• Gliding push and suspension for super easy manoeuvrability
• Unique Moulded Seat for ultimate comfort
• Forward and rear facing seat unit
• Includes a lie flat bassinet with rocking base and stand - suitable for overnight sleeping
• Seat unit reclines flat with multi position back and leg rest
• Travel system compatible with adapters
• Leather handgrips and bumper bar
• Fully assembled weight 12 kg
URBO – ready for an urban adventure
Compact, lightweight, and designed for an Urban lifestyle. Blending with today’s architectural landscape, the Urbo takes pram design to a whole new level. It’s ultra modern industrial aesthetic has made it a hit with Dads, and busy city mums love the hybrid pram/stroller features.
While ticking all design boxes, none of the important functions have been overlooked. Urbo faces both directions and has lie flat seat with large sun canopy to keep baby in the shade, it is travel system compatible for easy infant transport, narrow width for busy supermarkets and incredibly lightweight at only 9kg fully assembled, the Urbo is one of the lightest systems on the market.
The chrome-look Urbo is the ultimate modern parenting machine, and with a purse friendly price tag, claims this new release is 2010’s new must-have pram is a soon-to-be fact.
URBO Key Features:
• Neat, compact design for city life with contemporary styling
• Very lightweight at 9 kg
• Small footprint for easy maneuverability
• Innovative cantilever suspension
• Adjustable backrest to lie-flat position
• Large hood and sun visor integrated in hood
• Includes specifically designed raincover
• Forward and Rear Facing Seat
• Travel System Compatible
Word is these fabulous strollers from Mamas & Papas will be available from Smith & Caughey
later this year... watch this space!
Via The Wonderland