Felt – like helping the Christchurch earthquake relief effortAimee Brock
14 September 2010
In the wake of the devastating earthquake in Christchurch, the craft and design community from around New Zealand is banding together to lend a ‘hand-made hand’.
Artisans from the top to the bottom of New Zealand have joined together to make history and form the first ‘pop-up’ Felt-Aid store on Felt.co.nz, with all proceeds from sales of goods going to the Canterbury Red Cross Appeal.
The FeltAid group is run by volunteer graphic designers, artists, jewellery makers and fashion designers, and the hand-made goods for sale include gorgeous vintage inspired earrings and necklaces for mums; divine kids and adult stationary and covered notebooks; handmade dolls and toys; unique, vintage-inspired baby clothing and knitwear; magnetic puzzle art; and funky, woollen blanket-inspired cushions.
The goods for sale on FeltAid have all been donated by their creators. As Sarah McLeod, owner of Songbird Designs and a co-founder of FeltAid explains, it’s been a natural reaction by the craft community to band together to lend a 'handmade hand'. Every day crafters pour love and thought into their creations and gifts for people they love. They also strive to help the environment by recycling and upcycling. By donating goods to FeltAid, the craft community is sharing their love with the Christchurch community. Christchurch is also the home of Felt.co.nz's headquarters, and a vibrant arts community, many of whom have been personally affected by the quake.
FeltAid chose the Canterbury Red Cross Appeal because of its focus on restoration focus in historical Christchurch, and its focus on welfare assistance for families and the community.
The pop-up store will only operate until October 31st, so get in quick to buy a bit of handmade love and help Canterbury families. It's perfect timing to fill those Christmas stockings!
About the author:
Aimee Brock is a life-long admirer of handmade crafts and gifts, and recently started her own handmade children’s label, lily pad designs.