Nature Baby Certified Organic Cotton Range
Growing Organically Ensures Strong GrowthJodi Mitchell
26 September 2011
The trend for clothing babies in organic fibres has gained momentum over the years as parents seek out babywear which made with a conscience, are free of toxins and allow babies’ delicate skin to breathe. Parents are now more than ever attuned to the negative environmental effects manufacturing conventional cotton and synthetics bring about.
Families are happy to find alternatives for their babies which not only look and feel beautiful but are made by local businesses who provide transparency in manufacturing methods. Nature Baby abide by the philosophy that the story behind the production of their range is just as important as the end product.
As Georgia Faull, mother of three and founder of Nature Baby, explains “We want our customers to be safe in the knowledge that Nature Baby cotton baby essentials have been produced from cotton which is organically cultivated and 100% certified organic”
“To produce our cotton range we had to think outside of the square as cotton is not grown in New Zealand. We found a small village in India who grow cotton using traditional organic farming methods. As the community grow the cotton and then manufacture the garments, they get to benefit from the entire process. We monitor the process every step of the way to ensure a fair trade and the highest quality.”
With spring around the corner the latest arrivals from Nature Baby will delight parents keen to dress their babies in the finest organic cotton classics from this trusted New Zealand brand. Nature Baby fans love the wide range of essentials already on offer, and will be excited to see some sweet new designs and prints and colours introduced to the mix.
The Nature Baby Spring/Summer range for 2011 includes luxuriously soft organic cotton rib Short Sleeve Bodytops, Drawstring Pants and Kimono Dresses alongside the softest organic towelling Drawstring Shorts and Singlet Bodysuits. Red and navy feature alongside fresh stripes and polka dots for easy mix and match combinations. The sweet new polka dot Pillowcase Dresses and print Sunhats in organic poplin are sure to be a favourite, along with the latest heart print.
Nature Baby’s Certified Organic Cotton clothing range is available in sizes 0-3m to 2 years from Nature Baby flagship stores in Grey Lynn (433 Richmond Rd) and Newmarket (4 Morgan St), Takapuna (The Department Store, 10 Northcroft Street) stockists nationwide and at www.naturebaby.com