Radicool Kids is run by Kiwi team down south, and they have made a huge impact on the kids' clothing market in New Zealand really quickly.
The husband and wife team were inspired when they had their son - and wanted clothes that they just couldn't find on the market. Enough of the boring boys' clothes, they said! So off they went, created something new, and fresh - and now you'll see their clothes everywhere. It's an awesome story of kiwi entrepreneurship, and we think it's worth celebrating.
With their flagship store in Albion Place, Dunedin - which is definitely worth checking out - you can also see some of their Radicool Dude (boys) range and Kissed by Radicool (girls) range on their Instagram
or on Facebook
. They're also always on the lookout for creative kiwis to collaborate with
- so if you've had a sweet idea about clothes that would look cool on your little one, but you don't have the know-how to make it happen, then this could be an amazing opportunity.
Tonnes of their clothes are mix and match, which means you get lots of bang for you buck. And that buck stays right here, supporting the NZ economy - because this is a NZ company that looks after their staff
Here are some of the current range which we think is rockin':
Spread a bit of patriotic love with the Home Tee
Contrasting sleeves to body is a bit of a Radicool Dude trend, I've noted. Loving these sharks on this Jaws Zip Hood
The Mix it Up pant
is pretty funky with black front, red back and one red cuff ($44.99).
Love the Spacepant ($54.99) - practical and contemporary.
Kissed by Radicool
The Royals Crew
($59.99) and floral Indie Pant
($44.99) are the perfect pair. And no pink in sight <3.
The Meow Hood
($59.99) is great for winter layering... who wouldn't want those little ears on their hood?!
This Spotted Dress
($69.99) would go with just about anything. Cute pink belt, too!
It feels good to support NZ products, and these are hard-wearing, well-washing staples that every child will feel good in, too. We look forward to seeing their ranges as they develop and grow - hopefully a store will open near you soon.