babybites-728x90

Cake Lingerie + Belly Beyond Real Mums Search

Wowzers!

11 June 2010

Cake Lingerie’s
worldwide campaign ‘Real Mums, Real Fit’ invited ‘Real New Zealand Women’ to be part of a daring campaign to bare all, whilst ‘in a family way’. Proud mothers, celebrating what their bodies can achieve through pregnancy!

Cake Lingerie launched its global ‘Real Mums, Real Fit’ campaign in March 2010. The campaign captures the true beauty of Motherhood and how all women can feel sensual and gorgeous yet comfortable and supported in Cake Lingerie, whilst pregnant and breastfeeding. The campaign went in search of ‘Real New Zealand Mums’ wanting join Cake Lingerie and celebrate their newfound curves in a ‘real’ and empowering campaign.

The essence of the campaign was simple: ‘real’ women that were pregnant or nursing, no models, and no Photoshop to be used on the body. Tracey Montford, the founder of Cake Lingerie, encouraged women in New Zealand to enter. She says, “At Cake we design maternity and nursing lingerie for real mums. Pregnant and breastfeeding women are beautiful and it’s important they look and feel the same. The challenges this period in time can throw up can be daunting, so we purposely chose to use real women with real life challenges. We are constantly bombarded with unrealistic body images, creating a pressure that just isn’t fair. Women should be celebrated and applauded.”

Here are a few picks from the photoshoot - how AMAZING do these mums look?!  Well done ladies!!

Make sure you head over to Belly Beyond for your own slice of Cake...  hmmmm, I wonder if I'll look this good in some....

(PS, you can find out more about the mums that were chosen here)

Cake_RealMums_1.jpg

Cake_RealMums_2.jpg

Cake_RealMums_3.jpg

Cake_RealMums_4.jpg

advertisements
Hoopla Kids clothing

Nappy Warehouse

MILK books

munch cupboard

Bubbalooz

nanny-pickle
   

Latest Features
1. 10 candles to light your fire - how much fun can you fit on your cake?!
2. Hoopla kids - Scrumptious looking gears to brighten your kids' wardrobes
3. How to dress your child for a special occasion
4. Fruity pineapple flamingo party - Sweet, bright and sunny
5. Spanish Baby Bites- European sleeping bags that are unique and adorable

Most Read This Week
1. Upcycling baby clothes - Turn your most treasured items into something that lasts
2. Grace's ballet party - celebrate your tiny dancer
3. After the birth - What to expect when you've welcomed your bundle of joy
4. Lalaloopsy party - How to craft your party around a centrepiece
5. 10 candles to light your fire - how much fun can you fit on your cake?!

Most Shared Features

1. Scone peapods - the cutest and most delicious vegetables around
2. Lalaloopsy party - How to craft your party around a centrepiece
3. Superkids Scroggin- An innovative lunchbox idea
4. Jeffrey's Lego Party - totally Legotastic
5. Best indoor playsets - Unbelievable fun most of us can only dream of!
 
About our company
Enter a succinct description of your company here
Contact Us
Enter your company contact details here